Because we believe in doing things differently, Business Unusual sponsors an all-women adventure racing team. Adventure racing teams usually comprise one woman and three men, but Team Business Unusual's four team members are all female outdoor enthusiasts with a taste for adrenalin.

The team tackles sport in the same way we approach business and the fact that they are all women sets them apart from their competitors, as does their attitude, enthusiasm and endurance.

Adventure racing is a sport that embraces the spirit of the explorer and translates that into a modern day environment. It is set to become one of the ultimate tests of character under extreme conditions in which intelligence, strategy and tactics play as important a role as athletic ability and level of fitness. The sport is about endurance, pacing, and appraisal of the risks.

Business Unusual's fully inclusive sponsorship of the team and its required support team caters for kit for the different disciplines and the maintenance thereof, as well as travel, accommodation and all event fees.